Vision, Mission and Values


Our Vision

We’re about creating success that changes people’s lives.

Our Mission

We’re on a mission to deliver first class homes products and services that enable people, places and organisations to flourish.

Our Values

We are a business with a difference, so we want to live our values in the next five years in our corporate behaviour

  • Being a pioneering business – we want to create a business model that inspires others to follow our model
  • Being a brave business – we want to expand our reach so that more people benefit from our services, products and influencing
  • Being a fair business – we want to invest in our people, our customers and in society so that they flourish with us
  • Being an open business – we want to be known for providing a first class customer experience and being open to feedback to achieve this
  • Being a bold business – we want to change YOUR life and YOUR business for the better

You might want to look at our Annual Report to see how we’ve been doing over the last 12 months and our plans for the future.



If you would like
to find out more, call us on

0151 290 7000

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